Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken

Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden. ISBN 9783834960184

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Item Type: Book
Additional Information: Rough translation: Portfolio advertising as a technique of impression management: a study of the mutual reinforcement of brand and product brands
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 12 Nov 2012 17:47
Last Modified: 18 Aug 2015 10:24
URI: http://nrl.northumbria.ac.uk/id/eprint/10242

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