Marketing Communications: A Brand Narrative Approach [book review]

Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach [book review]. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X

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Official URL: http://dx.doi.org/10.1362/146934711X589499
Item Type: Article
Additional Information: Review of: Dahlen, M., Lange, F. and Smith, T. (2010) Marketing Communications: A Brand Narrative Approach. London: John Wiley & Sons. ISBN: 978-0470319925.
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Matthew Kearney
Date Deposited: 26 Mar 2013 15:09
Last Modified: 16 Dec 2015 09:27
URI: http://nrl.northumbria.ac.uk/id/eprint/11600

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