A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity

Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Nominated for the best RAKE (Research and Knowledge Exchange) paper.
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ellen Cole
Date Deposited: 27 Mar 2013 15:52
Last Modified: 10 Aug 2015 10:58
URI: http://nrl.northumbria.ac.uk/id/eprint/11731

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