Providing solutions: A B2B case study of a SME marketing channel

McLeay, Fraser, Coates, Nigel, Moore, Ben and Tagg, James (2012) Providing solutions: A B2B case study of a SME marketing channel. In: ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012, 7-9 November 2012, Dublin, Ireland.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: supplier, customer
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 02 Apr 2013 13:20
Last Modified: 10 Aug 2015 10:59
URI: http://nrl.northumbria.ac.uk/id/eprint/11875

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