Supporting Worth Mapping with Sentence Completion

Cockton, Gilbert, Kujala, Sari, Nurkka, Piia and Hölttä, Taneli (2009) Supporting Worth Mapping with Sentence Completion. In: INTERACT 2009: 12th IFIP TC 13 International Conference, 24-28 August 2009, Uppsala, Sweden.

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Official URL: http://dx.doi.org/10.1007/978-3-642-03658-3_61

Abstract

Expectations for design and evaluation approaches are set by the development practices within which they are used. Worth Centred Development (WCD) seeks to both shape and fit such practices. We report a study that combined two WCD approaches. Sentence completion gathered credible quantitative data on user values, which were used to identify relevant values and aversions of two player groups for an online gambling site. These values provided human value elements for a complementary WCD approach of
worth mapping. Initial worth maps were extended in three workshops, which focused on outcomes and user experiences that could be better addressed in the current product and associated marketing materials. We describe how worth
maps were prepared for, and presented in, workshops, and how product owners and associated business roles evaluated the combination of WCD approaches. Based on our experiences, we offer practical advice on this combinination.

Item Type: Conference or Workshop Item (Paper)
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > School of Design > Northumbria Design
Depositing User: Ellen Cole
Date Deposited: 12 Apr 2013 15:26
Last Modified: 10 May 2017 17:11
URI: http://nrl.northumbria.ac.uk/id/eprint/12119

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