Colourful stories: exploring the transformative potential of colour culture in a Northumbrian mining town

Stevens, John, Bailey, Mark, Smith, Neil and Kraneveld, Stephanie (2013) Colourful stories: exploring the transformative potential of colour culture in a Northumbrian mining town. In: 12th International AIC Colour Congress: Bringing Colour to Life, 8-12 July 2013, Gateshead.

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Abstract

2014 will see the opening of a new £100m factory in Ashington, a former mining town in Northumbria, UK. The global paint manufacturer AkzoNobel wants to ensure its investment creates not only regeneration through employment but also broader, long-term health and wellbeing improvements, through the life-enhancing qualities of colour. Committed to transforming lives through colour, they are continually striving for innovative ways to engage local communities in transformative application of colour to the built environment. This paper describes successes of the firm’s global Let’s Colour programme, as well as the Northumberland project, its methodology, preliminary findings and proposals. The best will be developed and implemented over three years from 2014.

Item Type: Conference or Workshop Item (Paper)
Subjects: L700 Human and Social Geography
W200 Design studies
W900 Others in Creative Arts and Design
Department: Faculties > Arts, Design and Social Sciences > School of Design > Design
Faculties > Arts, Design and Social Sciences > School of Design > Design
Faculties > Arts, Design and Social Sciences > School of Design > Design
Depositing User: John Stevens
Date Deposited: 22 May 2013 10:44
Last Modified: 29 Jan 2016 02:02
URI: http://nrl.northumbria.ac.uk/id/eprint/12634

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