The relevance of Country of Origin as a mean to achieve consumers' desired end goals

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers' desired end goals. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 14 Jun 2013 14:11
Last Modified: 19 Nov 2019 09:51
URI: http://nrl.northumbria.ac.uk/id/eprint/12904

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics