The relevance of Country of Origin as a mean to achieve consumers' desired end goals

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers' desired end goals. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Ay Okpokam
Date Deposited: 14 Jun 2013 14:11
Last Modified: 10 Aug 2015 10:56
URI: http://nrl.northumbria.ac.uk/id/eprint/12904

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