Investigating e-business practices in tourism :a comparative analysis of three countries

Vlachos, Ilias (2013) Investigating e-business practices in tourism :a comparative analysis of three countries. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 8 (1). pp. 179-198. ISSN 1790-8418

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Abstract

This study examined the behaviour of tourist companies in relation to the adoption of e-business technologies and applications. The study aimed to identify groups of companies with homogenous behaviour among three European countries (Greece, Portugal and Norway). Based on data from a European survey, the study employed two-step cluster analysis which revealed 14 clusters of common behaviour (five clusters in Greece, five in Portugal and four in Norway). These clusters were named as: Leaders’ ‘Technology Experts’, ‘Fast Adopters’ ‘Beginners’, ‘Late Adopters’. In Norway, the group ‘Late Adopters’ also included companies characterised as ‘Beginners’ in the other two countries. We suggest further investigation among European countries in order to reveal more groups of similar behaviour toward e-business adoption.

Item Type: Article
Uncontrolled Keywords: tourism sector, cluster analysis
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ilias Vlachos
Date Deposited: 05 Jul 2013 09:02
Last Modified: 12 Feb 2016 01:16
URI: http://nrl.northumbria.ac.uk/id/eprint/12946

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