The need to deliver higher order skills in the context of marketing in SMEs

Copley, Paul (2013) The need to deliver higher order skills in the context of marketing in SMEs. Industry and Higher Education, 27 (6). pp. 465-476. ISSN 0950-4222

Full text not available from this repository. (Request a copy)

Abstract

It is argued that the delivery of learning and the development of skills and competences are central to SME success; and there appears to be a requirement for higher-order education and training that can deliver a certain level of skills through the social aspects of learning. The author uses discourse analysis to examine data generated from a small sample of participants from UK SMEs and business support agencies. The findings suggest that social interaction, developing critical thinking, using critical incidents as effective active learning episodes, and the management of internally and externally derived knowledge are critically important factors in training dealing with SME marketing. The implications for SME managers and learning providers are discussed.

Item Type: Article
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 17 Dec 2013 15:08
Last Modified: 10 Aug 2015 10:56
URI: http://nrl.northumbria.ac.uk/id/eprint/14838

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence