Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis

Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 12:05
Last Modified: 10 Aug 2015 11:10
URI: http://nrl.northumbria.ac.uk/id/eprint/14858

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