What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage

Copley, Paul (2002) What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage. In: 25th ISBA national small firms policy and research conference; Competing perspectives of small business and entrepreneurship, November 2002, University of Brighton.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ISBA, small firms policy, small business, competing perspectives, entrepreneurship, small firms research
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 12:36
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14862

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