'Brand Spirit' - consumer perceptions of the commercial/charity alliance

Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 13:08
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14870

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