Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business

Copley, Paul (1999) Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 13:17
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14872

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