Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?

Copley, Paul (1997) Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to? In: Proceedings of the Marketing Illuminations Spectacular Conference, September 1997, University of Ulster.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 14:44
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14880

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