Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems

Copley, Paul (1996) Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems. In: Proceedings of the Doctoral Colloquium of the Marketing Education Group Conference, July 1996, University of Strathclyde.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 15:06
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14884

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