Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

McLeay, Fraser, Pandit, Ameet and Hazrul, Nick (2013) Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

Full text not available from this repository.
Official URL: http://pandora.nla.gov.au/pan/25410/20140311-1105/...

Abstract

In this paper we present the results of survey of 3,200 employees of a UK local authority.
We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: internal marketing, employee engagement, segmentation, service organisation
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Fraser McLeay
Date Deposited: 09 Aug 2016 14:54
Last Modified: 09 Aug 2016 14:54
URI: http://nrl.northumbria.ac.uk/id/eprint/14941

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence