The missing link: the coming out of ambush marketing?

Osborn, Guy and James, Mark (2014) The missing link: the coming out of ambush marketing? Law in Sport.

Full text not available from this repository. (Request a copy)
Official URL: http://www.lawinsport.com/articles/intellectual-pr...

Abstract

Discussion of potential ambush marketing of Sochi2014 and the Principle 6 campaign that highlights the tensions between the Olympic Charter and discriminatory domestic legislation.

Item Type: Article
Uncontrolled Keywords: sports law; olympic law; ambush marketing
Subjects: M100 Law by area
Department: Faculties > Business and Law > Northumbria Law School
Related URLs:
Depositing User: Mark James
Date Deposited: 29 Jan 2014 13:04
Last Modified: 10 Aug 2015 10:55
URI: http://nrl.northumbria.ac.uk/id/eprint/15263

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence