Mapping a design innovation process within a Multinational Corporation– A design perspective to using Delphi technique

Aftab, Mersha and Young, Robert (2014) Mapping a design innovation process within a Multinational Corporation– A design perspective to using Delphi technique. In: Design Research Society (DRS) 2014, 15-19 June 2014, Umea, Sweden.

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Abstract

The aim for the research was to proclaim Delphi technique as an appropriate tool to explicitly define the Philips Design strategic design innovation process and align the two fragments of the Research Development and Innovation team; the thinkers involved in making strategies for the breakthrough innovation of the future and practitioners who were involved in protecting the core business for the organisation.
The aim was met by identifying a six-step approach incorporating Delphi sessions, all participant workshops and one-on-one interviews. The approach enabled the audit of design outputs for the functional leadership programme1, explicitly defining the roles of involved stakeholders and finally, communicating the process to other sectors within the organisation. In the context of mapping the Philips Design Innovation process, each step involved different individuals; thinkers, practitioners, stakeholders and/or a mix of all three. Hence, Delphi technique was evolved to allow flexibility in involving or exempting individuals from the sessions and ensuring their anonymity.
The paper contributes knowledge by describing a design approach that uses Delphi technique as a tool, incorporated within six-stages. The paper describes the six stages and their outcomes in detail before justifying Delphi as a design tool that could enable multinationals to obtain a detailed view of their process knowledge and bridge the gap between thinkers and practitioners.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Delphi technique, designing Delphi sessions, mapping, innovation process, thinkers and practitioners, design driven innovation, Philips Design
Subjects:	W200 Design studies
Department:	Faculties > Arts, Design and Social Sciences > Design
Related URLs:	Organisation
Depositing User:	Mersha Aftab
Date Deposited:	23 Jun 2014 10:08
Last Modified:	12 Oct 2019 19:40
URI:	http://nrl.northumbria.ac.uk/id/eprint/16690

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