Chinese versus UK marketing students' perceptions of peer feedback and peer assessment

McLeay, Fraser and Wesson, Dave (2014) Chinese versus UK marketing students' perceptions of peer feedback and peer assessment. The International Journal of Management Education, 12 (2). pp. 142-150. ISSN 1472-8117

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Official URL: http://dx.doi.org/10.1016/j.ijme.2014.03.005

Abstract

The objective of this research is to explore UK and Chinese students’ perceptions of peer feedback as well as assessment for coursework conducted in groups during the course of their studies at a large UK Business School. Elements of Hofstede’s cultural dimensions were used to develop a theoretical framework for this study. An abductive approach was taken using systematic combining where interviews with UK and Chinese students were integrated with academic literature to ascertain general perceptions towards peer feedback and assessment. From these interviews four attitudinal issues were extracted e how comfortable students are with an assessment mode, how important they find the mode,fairness of the assessment mode, and how useful they find the mode. A survey was then distributed to final year marketing students and their perceptions of these issues were assessed. These results were subsequently presented to separate focus groups for their insights into the survey outcomes. The principal findings of the study are that there are cultural barriers to fair and consistent formal peer assessment of group work involving heterogeneous populations, particularly pertaining to collectivist/individualist backgrounds as exemplified in this study.

Item Type: Article
Uncontrolled Keywords: Peer assessment, peer feedback, higher education, cultural differences, student teams
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Fraser McLeay
Date Deposited: 04 Sep 2014 08:35
Last Modified: 10 Aug 2015 10:54
URI: http://nrl.northumbria.ac.uk/id/eprint/17525

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