Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

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Official URL: https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM%20...
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 10 Nov 2014 09:17
Last Modified: 10 Aug 2015 10:54
URI: http://nrl.northumbria.ac.uk/id/eprint/18010

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