Influences on consumer evaluations of product bundles in the Northern Ireland food retail market

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: 17th European Institute of Retailing and Services Studies (EIRASS) Conference, 2-5 July 2010, Istanbul.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 10 Nov 2014 09:28
Last Modified: 10 Aug 2015 11:03
URI: http://nrl.northumbria.ac.uk/id/eprint/18014

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