Differences in evaluations of bundled and unbundled products

Wappling, Anders, Marell, Agneta and Garling, Tommy (2007) Differences in evaluations of bundled and unbundled products. In: 14th European Institute of Retailing and Services Studies (EIRASS) Conference, 29 June - 2 July 2007, San Francisco.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 10 Nov 2014 09:16
Last Modified: 10 Aug 2015 11:09
URI: http://nrl.northumbria.ac.uk/id/eprint/18017

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