Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?

Macht, Stephanie (2014) Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing? Strategic Change, 23 (7-8). pp. 439-460. ISSN 1099-1697

[img] Microsoft Word (Full text (accepted version))
Macht_(2014)_Reaping_value-added_benefits_from_crowdfunders..._(after_reviewers).doc - Accepted Version

Download (761kB)
Official URL: http://onlinelibrary.wiley.com/doi/10.1002/jsc.198...

Abstract

Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.

Item Type: Article
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Paul Burns
Date Deposited: 19 Nov 2014 11:18
Last Modified: 10 Aug 2015 10:53
URI: http://nrl.northumbria.ac.uk/id/eprint/18232

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence