Facing up to Facebook: politicians, publics and the social media(ted) turn in New Zealand

Ross, Karen, Fountaine, Susan and Comrie, Margie (2015) Facing up to Facebook: politicians, publics and the social media(ted) turn in New Zealand. Media, Culture & Society, 37 (2). pp. 251-269. ISSN 0163-4437

[img]
Preview
PDF
Facing_Up_to_Facebook1.pdf - Accepted Version

Download (924kB) | Preview
Official URL: http://dx.doi.org/10.1177/0163443714557983

Abstract

Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of Parliament (MPs) leading up to the 2011 general election to determine posting behaviours and differences. Among other things, we found that women posted more frequently than men and that Labour MPs posted more than their National counterparts. Additionally, most politicians do not invite dialogue with readers of their posts, rarely get involved in comment threads and mostly take a monologic approach, using Facebook as a way of broadcasting information rather than as a medium enabling two-way flow. In other words, same old, same old.

Item Type: Article
Uncontrolled Keywords: election campaigns, Facebook, New Zealand, political communication, social media
Subjects: L200 Politics
P300 Media studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Becky Skoyles
Date Deposited: 05 Dec 2014 08:32
Last Modified: 25 Oct 2017 10:37
URI: http://nrl.northumbria.ac.uk/id/eprint/18421

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence