The role of marketing for GDPs (general dentist practitioners)

Coates, Nigel and Willans, John (1993) The role of marketing for GDPs (general dentist practitioners). Health Services Management Research, 89 (10). pp. 13-15. ISSN 0951-4848

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Abstract

Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.

Item Type: Article
Subjects: B900 Others in Subjects allied to Medicine
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 18 Feb 2015 09:57
Last Modified: 22 Jun 2017 07:32
URI: http://nrl.northumbria.ac.uk/id/eprint/18663

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