Emotionality in Business-to-Business Marketing Communications

Salander, Britta (2011) Emotionality in Business-to-Business Marketing Communications. Doctoral thesis, Northumbria University.

[img]
Preview
PDF (Thesis)
BSalander_PhD_Thesis_2010_ethesis_complete.pdf

Download (5MB) | Preview
Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Business, Marketing
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
University Services > Graduate School > Doctor of Philosophy
Related URLs:
Depositing User: EPrint Services
Date Deposited: 08 Sep 2011 15:21
Last Modified: 25 Oct 2017 16:22
URI: http://nrl.northumbria.ac.uk/id/eprint/2026

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence