Trust and mistrust of online health sites

Sillence, Elizabeth, Briggs, Pamela, Fishwick, Lesley and Harrison, Peter (2004) Trust and mistrust of online health sites. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '04). ACM, New York, pp. 663-670. ISBN 1581137028

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Official URL: http://dx.doi.org/10.1145/985692.985776

Abstract

Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided support for a staged model wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites.

Item Type: Book Section
Uncontrolled Keywords: computer-mediated communication, credibility, health internet, social identity
Subjects: C800 Psychology
G500 Information Systems
Department: Faculties > Health and Life Sciences > School of Life Sciences > Psychology
Depositing User: Becky Skoyles
Date Deposited: 27 Jan 2015 17:26
Last Modified: 20 Jul 2016 15:31
URI: http://nrl.northumbria.ac.uk/id/eprint/20282

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