The impact of the amount of available information on decision delay: The role of common features

Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren and Pandit, Ameet (2011) The impact of the amount of available information on decision delay: The role of common features. Marketing Letters, 22 (4). pp. 405-421. ISSN 0923-0645

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Official URL: http://dx.doi.org/10.1007/s11002-010-9132-z

Abstract

In two studies, we show that features shared by products (common features) do not cancel out during the decision-making process but in fact are consequential as they decrease desire for delay in decision making. In study 1, we show that as the amount of available information about product features increases, decision delay decreases in spite of the additional information being identical across the products. Further, we also find that this effect is partially mediated by information adequacy. In study 2, we show that despite the overall difficulty of making decisions under avoidance–avoidance versus approach–approach conflict, an increase in common features decreases decision delay under both conflict conditions.

Item Type: Article
Uncontrolled Keywords: Decision conflict, approach–approach, avoidance–avoidance, common features, decision delay
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: EPrints Services
Date Deposited: 01 Sep 2011 13:57
Last Modified: 10 Aug 2015 11:02
URI: http://nrl.northumbria.ac.uk/id/eprint/2095

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