Use of digital advocacy by German nonprofit foundations on Facebook

Bürger, Tobias (2015) Use of digital advocacy by German nonprofit foundations on Facebook. Public Relations Review, 41 (4). pp. 523-525. ISSN 0363-8111

[img]
Preview
Text
DigitalAdvocacy_PRR_TBuerger.pdf - Accepted Version

Download (94kB) | Preview
Official URL: http://dx.doi.org/10.1016/j.pubrev.2015.07.007

Abstract

Highlights:
• Few German foundations use social media to connect with stakeholders.
• On Facebook, foundations focus on promoting events and educating the public.
• Existing communicative and advocacy frameworks were successfully applied.
• Media advocacy is used by foundations to put their expertise in the balance.

Item Type: Article
Uncontrolled Keywords: advocacy, nonprofits, foundations, social networking sites
Subjects: P900 Others in Mass Communications and Documentation
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Ay Okpokam
Date Deposited: 25 Aug 2015 09:46
Last Modified: 01 Nov 2017 20:25
URI: http://nrl.northumbria.ac.uk/id/eprint/23608

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence