Building employer brand image to attract job seekers in China: the role of organisational identity and reputation

Ren, Chen, Woodruffe-Burton, Helen and Wappling, Anders (2015) Building employer brand image to attract job seekers in China: the role of organisational identity and reputation. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Full text not available from this repository.
Official URL: http://programme.exordo.com/am2015/delegates/prese...
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N600 Human Resource Management
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 23 Oct 2015 12:56
Last Modified: 23 Oct 2015 13:01
URI: http://nrl.northumbria.ac.uk/id/eprint/24099

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