How young Chinese consumers choose among different smartphone brands: The importance of socio-cultural marketing factors

Filieri, Raffaele (2015) How young Chinese consumers choose among different smartphone brands: The importance of socio-cultural marketing factors. In: ICTs in developing countries. Palgrave MacMillan, Basingstoke, pp. 59-73. ISBN 9781137469496

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Item Type: Book Section
Subjects: N100 Business studies
P100 Information Services
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Ay Okpokam
Date Deposited: 09 Nov 2015 16:41
Last Modified: 19 Dec 2016 15:16
URI: http://nrl.northumbria.ac.uk/id/eprint/24383

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