Ethical Consumerism in the Agro-Food Sector: Is There Evidence of Consumption-Based Social Movements?

Long, Michael (2008) Ethical Consumerism in the Agro-Food Sector: Is There Evidence of Consumption-Based Social Movements? In: 103rd American Sociological Association Annual Meeting, 1-4 August 2008, Boston.

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Abstract

This paper explores the possibility of consumption-based social movements utilizing organically grown, Fair Trade labeled and locally grown food as a case study. Traditional social movements have an organizational base, however many people are making consumption choices based on concerns for environmental and social issues. The study described here uses a survey of Colorado residents and focus groups to better understand why some people purchase ethically produced food items. The results show that many consumers are not only purchasing these food items in large amounts, but many are doing so because they believe they are part of a larger community with shared values. This demonstrates that many believe social change based on consumption choices is possible and perhaps this is an example of a new type of social movement.

Item Type: Conference or Workshop Item (Paper)
Subjects: L300 Sociology
Department: Faculties > Arts, Design and Social Sciences > School of Arts and Social Sciences > Social Sciences & Languages
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 18 Nov 2015 12:00
Last Modified: 18 Nov 2015 12:01
URI: http://nrl.northumbria.ac.uk/id/eprint/24542

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