Implementing a Customer Relationship Management (CRM) system: The challenges involved

Skoumpopoulou, Dimitra and Franklin, Benjamin (2017) Implementing a Customer Relationship Management (CRM) system: The challenges involved. In: Encyclopedia of Information Science and Technology [4th Ed.]. IGI Global, Hershey, PA. ISBN 9781522522553 (In Press)

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Item Type: Book Section
Subjects: G500 Information Systems
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Dimitra Skoumpopoulou
Date Deposited: 20 Jan 2017 16:00
Last Modified: 20 Jan 2017 16:01
URI: http://nrl.northumbria.ac.uk/id/eprint/24662

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