The Ski Chalet Party: Motivators and Experience Re-visited

Major, Bridget and McLeay, Fraser (2015) The Ski Chalet Party: Motivators and Experience Re-visited. In: 3rd World Tourism Summit for Tourism and Hospitality, 15-18 December 15, Orlando, US.

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Abstract

The concept and origins of the ski chalet holiday were originally explored by Major (2006). The ski chalet holiday model has been an integral and important part of the growth of the winter sports industry in the UK, yet remains under-researched. Despite a downward turn in snow sports during the recession the European ski holiday market has returned to growth (Crystal, 2013; Mintel, 2014) with chalet and chalet/club hotels again showing strong increases in demand. The catered chalet model is popular with tour operators who have 81% of the snow sports market (Mintel, 2014). Tour operator’s share of the snow sports market is continuing to increase making the market more competitive and the need to understand consumer motivations and the skier experience greater than ever before.

Despite the enduring popularity of ski chalet holidays, to the best of our knowledge, no academic research has been undertaken since Major’s (2006) original article. Our objectives are to address current gaps in the literature by exploring the concept of the ski chalet holiday; summarise recent trends, identify key motivators to take a chalet holiday, and explore the factors that influence the consumer experience. Understanding the motivational factors involved in booking a ski chalet holiday and the ski experience will place tour operators in a better position to market their holiday to the desired segment (Snepenger, King, Marshall and Uysal, 2006).

Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Bridget Major
Date Deposited: 06 Jan 2016 15:20
Last Modified: 09 May 2017 05:25
URI: http://nrl.northumbria.ac.uk/id/eprint/25272

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