B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer

Schaub, Sebastian, Yoganathan, Vignesh and Hart, David (2015) B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer. In: Australia and New Zealand Marketing Academy Conference 2015, 29th Nov - 2nd Dec 2015, Sydney, Australia.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Vignesh Yoganathan
Date Deposited: 13 Jan 2016 09:24
Last Modified: 13 Jan 2016 09:24
URI: http://nrl.northumbria.ac.uk/id/eprint/25396

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