Product complexity, the speed of component change and the Mirroring Hypothesis

Burton, Nicholas and Galvin, Peter (2015) Product complexity, the speed of component change and the Mirroring Hypothesis. In: Strategic Management Society Conference, 3rd - 6th October 2015, Denver, Colarado.

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Abstract

The mirroring hypothesis – the assumed architectural mapping between firms’ strategic choices of product architecture and firm architecture, and between firms’ architectural choices and industry structures – has received mixed empirical support. The focus in thus shifting from ascertaining whether the mirroring hypothesis holds, to the product architecture and component-level conditions that may support the mirroring of architectures at different levels. We utilize an industrial economics perspective to develop a stylised product architecture typology and hypothesise how the combined effects of product architecture type, product complexity and the rate of product component change may be associated with phases of mirroring or misting (imperfect mirroring). Our framework helps to reconcile some of the existing mixed support for the mirroring hypothesis.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Modularity; Mirroring Hypothesis
Subjects: N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Nicholas Burton
Date Deposited: 20 Jan 2016 16:12
Last Modified: 20 Jan 2016 16:12
URI: http://nrl.northumbria.ac.uk/id/eprint/25573

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