Product architecture, modularity and product market internationalisation

Burton, Nicholas and Nyuur, Richard (2015) Product architecture, modularity and product market internationalisation. In: British Academy of Management Conference, 8-10 September 2015, Portsmouth.

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Abstract

The product modularity literature has burgeoned in recent years. However, there has been limited focus on how product modularity may potentially facilitate product market internationalisation strategies. The focus of this conceptual paper is in exploring whether open and modular product architectures may be associated with increasing product market internationalisation, and whether therefore the relationship between product architecture and product market internationalisation can be hypothesised as an extension of the so-called mirroring hypothesis – that there exists an architectural mapping between product, firm and industry architectures. Our propositions may provide the basis for future empirical research.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Modularity; Internationalisation; Market entry
Subjects: N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Nicholas Burton
Date Deposited: 21 Jan 2016 15:39
Last Modified: 21 Jan 2016 15:39
URI: http://nrl.northumbria.ac.uk/id/eprint/25603

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