Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China

Lin, Zhibin, Quan, Rose, Lau, Chi Keung, Ma, Jie and Li, Delong (2016) Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. In: Handbook of Research on Consumerism and Buying Behavior in Developing Nations. IGI Global, Hershey, PA, pp. 30-52. ISBN 9781522502821

[img] Text
CPV book chapter -14 01 2016.docx
Restricted to Repository staff only

Download (247kB)
Official URL: http://dx.doi.org/10.4018/978-1-5225-0282-1.ch002

Abstract

This chapter aims to examine Chinese airline passengers’ perceived value of the frequent flyer plan (FFP), and its impact on their loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional and social), and passenger loyalty towards FFP (programme loyalty) and the airline (brand loyalty) with a sample of airline passengers in China. The results indicate that emotional value has a positive impact on both programme loyalty and brand loyalty; economic value has a positive impact on programme loyalty only; social value has no direct impact on either programme loyalty or brand loyalty. Further test of a revised model shows that the impacts of social value on passenger loyalty are indirect, i.e. they are fully mediated through emotional value. This chapter provides both the theoretical implications to advance consumer research and the practical implications for airline marketing.

Item Type: Book Section
Subjects: N100 Business studies
N200 Management studies
N500 Marketing
T100 Chinese studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Rose Quan
Date Deposited: 08 Feb 2016 15:28
Last Modified: 06 Dec 2016 15:10
URI: http://nrl.northumbria.ac.uk/id/eprint/25765

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence