B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Nigel Coates
Date Deposited: 03 Feb 2016 16:13
Last Modified: 03 Feb 2016 16:13
URI: http://nrl.northumbria.ac.uk/id/eprint/25840

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