Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust

Li, Brett, Robson, Andrew and Coates, Nigel (2014) Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust. In: Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014), 15-18 May 2014, Tampa, Florida, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Additional Information: Received conference Best Paper Award.
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Nigel Coates
Date Deposited: 03 Feb 2016 15:30
Last Modified: 03 Feb 2016 15:30
URI: http://nrl.northumbria.ac.uk/id/eprint/25843

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