Developing a Methodology to Research the Avatar/User Relationship

Ward, Janet and Coates, Nigel (2016) Developing a Methodology to Research the Avatar/User Relationship. In: American Marketing Association - Winter Conference, 26-28 February 2016, Las Vegas, USA.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Nigel Coates
Date Deposited: 04 Feb 2016 14:15
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/25865

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