Display blindness? Looking again at the visibility of situated displays using eye tracking

Dalton, Nick, Collins, Emily and Marshall, Paul (2015) Display blindness? Looking again at the visibility of situated displays using eye tracking. In: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, New York, pp. 3889-3898. ISBN 978-1-4503-3145-6

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Official URL: http://dx.doi.org/10.1145/2702123.2702150

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Item Type: Book Section
Uncontrolled Keywords: public displays; architecture; eye tracking; display blindness
Subjects: G400 Computer Science
L700 Human and Social Geography
Department: Faculties > Engineering and Environment > Computer and Information Sciences
Depositing User: Becky Skoyles
Date Deposited: 23 Feb 2016 10:33
Last Modified: 18 May 2017 21:48
URI: http://nrl.northumbria.ac.uk/id/eprint/26107

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