What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?

Yuan, Denghua, Lin, Zhibin and Zhuo, Ran (2016) What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors? Computers in Human Behavior, 63. pp. 68-74. ISSN 0747 5632

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Official URL: http://dx.doi.org/10.1016/j.chb.2016.05.019

Abstract

Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a research model integrating two personal attributes (consumer innovativeness and subjective knowledge) and two e-service factors (perceived ease of use and usefulness) in predicting consumer voluntary knowledge sharing in an online community. Data were collected using a web-based survey of 364 airline travelers recruited through an online travel community in China. Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used to analyze the data. The results reveal that personal factors are stronger drivers of knowledge sharing than e-service factors. This study advances consumer knowledge sharing in online communities, and has implications for enhancing a firm’s e-service strategies.

Item Type: Article
Uncontrolled Keywords: Knowledge sharing; Online community; Innovativeness; Subjective knowledge; E-service
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 09 Jun 2016 08:44
Last Modified: 25 May 2017 12:17
URI: http://nrl.northumbria.ac.uk/id/eprint/27069

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