Interesting Times: Changes for Brewing

Bamforth, Charles and Cabras, Ignazio (2016) Interesting Times: Changes for Brewing. In: Brewing, Beer and Pubs. Palgrave Macmillan, Basingstoke, pp. 15-33. ISBN 978-1-349-69101-2

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Official URL: http://dx.doi.org/10.1057/9781137466181_2

Abstract

“May you live in interesting times” may have no authentic Chinese heritage, despite it being referred to as the Chinese Curse. Nonetheless it is a very apposite descriptor of the current state of the world’s brewing industry. At one extreme we have the mergers of major brewing concerns to become truly global operators, led by Anheuser-Busch InBev and SAB-Miller. At the other pole there is a multiplicity of small brewing companies springing up, almost daily in some countries, rejoicing in the umbrella terms “craft” or micro-breweries.

Item Type: Book Section
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 05 Aug 2016 14:46
Last Modified: 10 Nov 2016 12:10
URI: http://nrl.northumbria.ac.uk/id/eprint/27492

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