Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Winner of best paper in Sports Marketing Track award.
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 09 Aug 2016 15:16
Last Modified: 13 Nov 2017 13:20
URI: http://nrl.northumbria.ac.uk/id/eprint/27528

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