Consumer perceptions of online review helpfulness

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2016) Consumer perceptions of online review helpfulness. In: European Academy of Marketing Conference (EMAC 2016), 24th - 27th May 2016, Oslo.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ay Okpokam
Date Deposited: 09 Aug 2016 15:38
Last Modified: 13 Nov 2017 13:21

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