Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education

Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
X900 Others in Education
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ay Okpokam
Date Deposited: 09 Aug 2016 15:46
Last Modified: 13 Nov 2017 13:21
URI: http://nrl.northumbria.ac.uk/id/eprint/27532

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