The Core Value Compass: a framework to visually evaluate brand identity

Yoganathan, Vignesh, McLeay, Fraser, Hart, David and Osburg, Victoria-Sophie (2016) The Core Value Compass: a framework to visually evaluate brand identity. In: 11th Global Brand Conference: Brands that do Good, 27th - 29th April 2016, Bradford.

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Item Type: Conference or Workshop Item (Paper)
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Ay Okpokam
Date Deposited: 09 Aug 2016 15:52
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/27533

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