A Study of Key Factors Influencing International Franchisors' Entry Modes into China

Zhu, Mingxia, Wang, Zhiqiong and Quan, Rose (2009) A Study of Key Factors Influencing International Franchisors' Entry Modes into China. In: International Society of Franchising 23rd Annual Conference, 12th - 14th February 2009, San Diego, California.

Full text not available from this repository.
Official URL: https://www.franchise.edu.au/__data/assets/pdf_fil...
Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Paul Burns
Date Deposited: 18 Oct 2016 14:24
Last Modified: 18 Oct 2016 14:24
URI: http://nrl.northumbria.ac.uk/id/eprint/28073

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