Winds of change: lessons learnt from the implementation of the CRM system in a higher education context

Gadelshina, G. and Djafarova, Elmira (2016) Winds of change: lessons learnt from the implementation of the CRM system in a higher education context. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 06 Dec 2016 11:26
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/28816

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